Our scanner evaluates 37 technical signals across your homepage, /robots.txt, /sitemap.xml, and up to 3 discovered internal subpages (/contact, /about, /services):
robots.txt rules, XML sitemap entries, HTML metadata, or Schema.org syntax.sameAs links, OpenGraph tags, HTML5 landmarks, freshness timestamps, and FAQPage schema) are reported for visibility but never deduct points from your 0–100 score./llms.txt & EXP.2 /llms-full.txt — 0 Points): Community proposals that are not required by OpenAI, Google, or Bing.<img> tags (Check 10.2) or is a client-side JS shell (Check 6.3), that check is marked NOT_TESTED and excluded from the denominator so your site is never unfairly penalised.| Category | Max Points | Scored Checks & Justification |
|---|---|---|
| 1. AI Crawler Accessibility | 14 pts | 1.1 Search & Answer Bots (OAI-SearchBot, Googlebot, PerplexityBot) — 10 pts; 1.2 Training vs Search Separation — 4 pts; 1.3 Extended 15-Bot Matrix — 0 pts (advisory). RFC 9309 allow-by-default receives full PASS points; explicit Allow: lines are never required unless overriding a broader Disallow. |
| 2. Robots.txt & Bot Governance | 8 pts | 2.1 Valid /robots.txt HTTP & syntax — 3 pts (clean 404 earns 2/3 WARNING); 2.2 Sitemap directive in robots.txt — 2 pts; 2.3 Static CSS/JS asset access — 3 pts. |
| 3. XML Sitemap & URL Discovery | 10 pts | 3.1 Reachable XML Sitemap — 5 pts; 3.2 Valid <loc> URL entries — 3 pts; 3.3 Sampled internal link health (no dead 404s) — 2 pts. |
| 4. Indexability & Canonicalisation | 12 pts | 4.1 No noindex block — 6 pts; 4.2 Clean self-referencing <link rel="canonical"> — 4 pts; 4.3 Direct URL resolution (≤2 redirects) — 2 pts; 4.4 Snippet permissions — 0 pts (advisory). |
| 5. Structured Data & Entity Schema | 12 pts | 5.1 JSON-LD syntax validity & block presence — 4 pts; 5.2 Semantic validity & zero conflicting Organization entities — 4 pts; 5.3 Entity attribute completeness — 4 pts; 5.4 sameAs links — 0 pts (advisory). Sites without JSON-LD that have clean HTML identity receive partial credit (7/12 WARNING) rather than failing as broken. |
| 6. Metadata & Content Structure | 12 pts | 6.1 Title & summary description presence (no arbitrary character-count failure) — 5 pts; 6.2 Heading hierarchy (<h1>/<h2>) — 3 pts; 6.3 Server-rendered prose (≥80 words combined or ≥50 homepage words = full 4/4 PASS) — 4 pts; 6.4/6.5 OpenGraph & landmarks — 0 pts. |
| 7. Entity & Business Identity Clarity | 10 pts | 7.1 Distinct brand name — 4 pts; 7.2 Crawlable phone/email across homepage + /contact — 3 pts; 7.3 Geographic/service region clarity — 3 pts. |
| 8. Answerability & Citation Readiness | 10 pts | 8.1 Question/FAQ headings — 4 pts; 8.2 Scannable lists or tables — 3 pts; 8.3 Clear opening summary paragraph — 3 pts; 8.4/8.5 Freshness & FAQ schema — 0 pts. |
| 9. Trust, Security & Legitimacy Signals | 6 pts | 9.1 HTTPS encryption — 3 pts; 9.2 About, Contact & Privacy/Terms links — 3 pts. |
| 10. Baseline Technical & Accessibility Signals | 6 pts | 10.1 Responsive <meta name="viewport"> tag — 2 pts; 10.2 Image alt attribute coverage (excluded if 0 images) — 2 pts; 10.3 Initial server response health (≤2500ms PASS, 2501–5000ms WARN, >5000ms FAIL) — 2 pts; 10.4 Visual mobile layout — 0 pts (Not Tested limitation disclosure). |
NOT_TESTED rather than guessing.